1920
The House of the Necklaces
Our origins lie in a small boutique in Madrid, dedicated to the handcrafted production of shirts, which was run by the fashion designer Daniel Arteaga.
1945
BOSTON is born
The golden years of Hollywood inspire the birth of the BOSTON brand and its tailoring collection.
1970
One step forward
BOSTON begins its expansion and opens its first stores on the most emblematic streets of Madrid: Fuencarral, Preciados or Bravo Murillo.
1980
New Generation
The reins of the brand are passed from parents to children, expanding their catalog with casual collections for everyday men.
1990
Retail Fashion Brand
BOSTON is expanding to the main capitals of the country, while planning its leap into the international arena.
2000
Internationalization
Through the multi-brand channel, Boston begins its expansion beyond our borders.
2010
Online store
The firm is launching new distribution lines and opening its online store, bostonwear.com, one of the company's most solid channels.
BOSTON closed 2019 with over 8M in revenue and an outstanding projection. However, "the year that changed everything" forced us to recalculate our route.
The children's retail giant turns its attention to BOSTON's experience and potential and acquires the brand to make it the group's official menswear label. It's the beginning of a new era.
With the support of the Mayoral Group, Boston is launching a plan to reposition its brand and target audience, reinforcing the quality of its products. The company is undertaking an ambitious expansion plan that includes opening 10 new stores each year.
BOSTON was born to offer garments with which to build your own style. We want to be the brand that a man chooses to express his natural personality. "Turning a collective brand into a personal one."
The efforts are beginning to bear fruit. BOSTON experienced 60% growth during 2022 and faces the future with renewed energy.
